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*Sponsored Content in partnership with L’Oreal

My dalliances into hair colour haven’t been all that adventurous. I only dabbled in ombré after two years of mulling over the idea and  DIY box dyes? Well I’ve never been brave enough to give them a go. Just attempting a French plait leaves my hair in one gigantic knot so I’ve always been wary of what monstrosity would end up on my head if I played colourist at home. Splattered sheets, stained hands, and an unintentional ombré affect after a haphazard application is how I pictured it ending. However, there’s a product out there that puts all my aforementioned premonitions to bed – L’Oreal’s Casting Crème Gloss. A drip-free texture (no splattered sheets), in a semi-permanent formula that subtly enhances your natural tones for 28 shampoos (no dramatic ombré effect) and there’s a pair of gloves included (no stained hands). There’s no drastic blonde to brunette transformation or vice versa to be seen here, just a little lift in colour – a hint of tint if you will – thats main purpose is to dose the locks with a big ol’ hit of shine over anything else. See? Nothing to be worried about. And I did the process to prove it…

First you gotta pick your colour. A decision made a little easier by the online diagnostic tool which picks out an apt selection based on your preferences. I plumped for Chilli Chocolate out of the shades lined up for me; a warmed-up brunette with just a flash of red. Then there’s the allergy test – an über important step that must be carried out 48 hours prior to colouring – three dabs of the colour you’re wishing to go behind the ear. Remember to factor that one into your colouring timeline ladies. Then it’s time to colour.

I sported a black towel round the shoulders with a thick swipe of moisturiser around the hairline and on the tops of my ears for the occasion. It was quite the look. Mixing was easy, just a two-step process with a bit of bottle shaking involved; then it was time to put nozzle to root. Despite being perched on the corner of my white linen laden the drip-free formula stayed true to its word and with the product not containing ammonia, not only was it less damaging to my scalp and lengths, it also meant there were no funky smells going on. Colourant slicked on, looking like Stephen Segal, 20 minutes passed and it was time to rinse it out and use what is probably one of the best conditioners I’ve ever tried – the Shine Enhancing Conditioner. This step loads up the locks with gloss and serious shine and boy did it do just that. After blowdrying things were sleek, soft and subtly enhanced colour-wise with just a dash of red that makes a cheeky appearance every time the sun comes out. I like.

For a how-to, before and after and everything in between head over to this video where I filmed the whole process, start to finish. You’ll see it’s easy peasy. And if you’re interested in heaps of shine, an extremely light dose of colour, soft locks and all-round gloss, a.k.a) TV advert hair that you’ll just want to swish around each day – then L’Oreal Casting Crème Gloss is the one.

  • Natalie B

    Your hair looks beautiful Anna! You did a great job :) xx

    http://www.girluninterpreted.co.uk

  • Rachel

    I really wanted to try this but there are so many stories of people who did the allergy test and were fine, but then went on to have really bad reactions. It’s just not worth the risk to me!

  • Avanti

    Your hair looks so gorgeous!
    I like a lot.

    Avanti
    xxx
    Avantigarde.wordpress.com

  • Jessica Sutherland

    I’ve used Casting Creme Gloss for the last couple of years and love it! The shade range is fantastic (my favourite so far is Chocolate Truffle) & I don’t find it to be damaging to my hair. You’ve made me want to try Chilli Chocolate now!

  • http://sophiesmakeupblog.blogspot.co.uk/ Sophie

    Your hair looks lovely! x

    SophiesMakeupBlog

  • Hope

    Your hair looks lovely and so glossy, I once used DIY dye and instead of brown hair, ended up with black, it was a disaster! H xx

    http://www.hopesgone.blogspot.co.uk

  • Sophie Blumenthal

    I love the casting creme gloss dyes, been using them for years!

    Sophie x

  • Ashleigh

    Your hair looks amazing, I can’t wait to try this as I’ve never dyed my hair apart from the ombre which went wrong! Really excited to try this out!!

    http://www.ashleighailsa.blogspot.co.uk/

  • http://aneclecticaffair.blogspot.co.uk/ An Eclectic Affair

    Your hair looks lovely! After quite a few years of dying my hair red I’m only just getting rid of it now so I always try and go to the salon as I’m scared of making it red again! This looks like a great alternative for adding some shine though! :) xx

    Megan / aneclecticaffair.blogspot.com

  • Manouk

    I just saw the video and I must say that I didn’t really notice any differences but your hair looks gorgeous either way :)

    WOMANOUK (beauty and portrait
    drawings)

  • emily couture

    your hair looks stunning :)

    emily xx

    http://emilycouture95.blogspot.co.uk/

  • http://annedortheandersen.dk Anne-Dorthe Andersen

    I suits you so well! :-D

    http://www.annedortheandersen.dk

  • http://www.claire-ann.com/ Claire Ann

    I always use Casting Creme! The only colour ill let my hair near, even if i just feel my hair needs a deep conditioning ill pick this up :)

  • http://vegantarianlifestyle.com Vegantarian Lifestyle

    This looks great. I usually let my hair color, but as a poor college student I might need to save a few bucks and start doing it myself. This sure looks quite convincing.

    Best, Lou.

    http://vegantarianlifestyle.com

  • Laura

    I’ve dyed my hair for a long time now & it still makes me nervous whilst the colour is developing. I always fear my hair is going to turn purple or some other crazy colour! I haven’t tried the L’Oreal Casting Creme Gloss dyes though & I love that L’Oreal have provided an online tool to help you find your perfect shade! I always find it difficult to choose the right colour of hair dye & more often than not my hair ends up much darker than I had anticipated!

    L x

    http://www.loulabeth.co.uk // bloglovin’

  • http://www.jenniferbakes.blogspot.ie/ Jennifer

    Looks beautiful. I used to colour my hair myself every 3 months but I leave it all up to the hairdressers these days!!

    http://ahealthyjen.blogspot.ie

  • http://Humphrey3451.blogspot.com HumphreyBlogger

    your hair looks absolutely gorgeous!! The outcome of me dyin my hair will be something like an explosion!! although these seem same for all those klutz!!!

  • http://makeupmusicbooks.blogspot.com Rachel Polansky

    the color looks gorgeous and silky on you!

    makeupmusicbooks.blogspot.com

  • Lauren

    I’ve been using this dye for years now and I love it! x

  • http://herandmakeup.com/ Agata

    Your hair looks beautiful!

  • http://madisonmonteze.com/ Madison Hardt

    Your hair looks gorgeous! Love the color! I’ve always thought about dying my hair, but I’m too scared to go through with it… xx Madison
    http://madisonmonteze.com/

  • Daniella

    lovely!

    xx

    daniella

    simplybeautifulelegant.blogspot.com

  • http://Shyusized.com/ shyusized

    That color looks great on you and your hair looks extra healthy with the shine! I might have to try this for my next hair coloring adventure when the time comes.

  • http://unstitchedd.blogspot.co.uk/ Maddy from UNSTITCHEDD.

    This colour looks amazing on you, and it looked so easy in your vlog too! x

    Maddy, xo // UNSTITCHEDD

  • Emma and Emily

    I think this colour looks gorgeous on you!

    http://www.emandthem.co.uk

  • http://www.brittonloves.blogspot.co.uk Lauren S

    Your hair looks so natural and glossy with the colour on, you’re making me want to dye mine again which I’m trying to not do so it’s healthy again !!!

    I have to say I think box dye conditioners are amazing, why can’t they just sell that on the shelves ?

    Lauren x

    Britton Loves | Fashion Lifestyle + Photography – http://www.brittonloves.blogspot.co.uk

  • Lauren

    Ohhhh this may be just what I’ve been looking for! My hair is a boring mousy brown which I’ve wanted to color, but I don’t have the guts to permanently dye it. Thanks for sharing!

  • lauren

    your hairs so nice and thick would love your hair love your blog also inspired me to create my own http://misslaurenmorgan.blogspot.co.uk/

  • http://godsaveourdressing.blogspot.fr Victoria Macgregor

    the result is insanely good ! Love it ! :)

    Love from France, Victoria

    http://godsaveourdressing.blogspot.fr

  • http://adventureswithcupcake.blogspot.co.uk/ Christine

    This has been my choice of dye for years. Nothing else ever adds the same shine to my hair.

    http://adventureswithcupcake.blogspot.co.uk/

  • http://sophiebysophia.blogspot.com Sophia Charles

    Stunning result!

    Sophia // sophiebysophia.blogspot.com

  • http://www.marydoesbeauty.com marydoesbeauty

    So happy you profiled this product! I’ve been feeling a little blahh about my hair lately and want a change–but nothing too dramatic, and nothing too expensive (i.e. an easy, at-home solution is ideal!). Thanks for the great post Anna! :)

    http://marydoesbeauty.com/blog

  • http://www.ldnatheart.com Heather

    I used to have hair this color and switched to blonde. You are making me want to switch again!

    http://www.ldnatheart.com/

  • http://www.madelineloves.com Madeline

    This looks so great! I like to put a little red in my hair but get bored with it so quickly. Perhaps this is my solution?

    Madeline Loves

  • http://nueyork.blogspot.com nueyork

    This looks so amazing, but still very subtle! This is something I’d like to try as I’m not down for anything drastic, but a little something extra would be great.

    nueyork.blogspot.com

  • http://www.beautybabbles.com/ Kate

    Love the natural change definitely something I’d consider doing!

    Kate xo // http://www.beautybabbles.com

  • Minty

    Love that colour on you- your natural hair is a gorgeous shade of brown (unlike my own muddy brown) & the dye just seems to make it richer.
    Very tempted by this- enough of a commitment to be worth doing but not permenant if I mess it up!!

  • http://www.strawberryblondebeauty.com/ Strawbry_Blonde

    Your hair looks perfect here Anna & I couldn’t believe how easy the process looked in your vid. I’ve only been getting my hair coloured for about 6months & the maintenance is pricey, so I may be brave and give this a go at some point!

    Nic x

    StrawberryBlondeBeauty

  • http://www.nouveauchique.com Annie

    glad you enjoyed trying L’Oreal Paris hair color :) looks amaaaazing

    annie | http://www.nouveauchique.com

  • http://k-b-beauty.blogspot.com/ Katie

    you did such a good job at a sponsored post anna! you’re so talented and your hair looks beautiful x

  • http://www.cassandramyee.com/ CassandraMyee

    The colour looks great and so shiny! Might need to give this range a go for my next hair dye!

    CassandraMyee | NZ Beauty Blog

  • Jennifer

    Love the look and sound of this, just wish it were permanent.

    My Most Coveted| A Beauty & Lifestyle Blog

  • http://glitzglamglutenfree.com Emily @ Glitz Glam Gluten-Free

    I’ve never considered dying my hair myself, but after watching your video and reading this post I think I’m going to give it a try! I love that it only gives a hint of color and shine which is really what I’m after!

  • http://gyudynotesofbeauty.blogspot.it/ Gyudy

    It looks great on you! I used a more drastic colour from this line a couple of years ago but it lasted well :)

    gyudynotesofbeauty.blogspot.com