Benefit Hello Flawless Oxygen Wow Foundation Launch

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Here is a little fact for you, Benefit’s Play Stick foundation was my first ever high-end foundation purchase back when I was 16. Me and my friends used to cake ourselves in this foundation/concealer/powder hybrid and looking back at photos it served us pretty well! But one thing has been missing for a while from the Benefit line – a liquid foundation, and yesterday I attended the launch of Benefit’s newest product – Hello Flawless Oxygen Wow Foundation!

The launch was held in the rather swanky private dining area of Rhodes 24 in the vertically opposing Tower 42 in London. The view from the 24th floor was incredible! Bottles of foundation filled the room – which is basically my version of heaven, and Lisa the Head Makeup Artist at Benefit was on hand to match everyone up to their perfect shade. Being a girl who loves her food I always feel the need to comment on the catering and the mini lemon meringues and cupcakes hit the spot, need I say anymore?

Now onto the actual foundation. Benefit’s Hello Flawless Oxygen Wow has been 3 years in the making. Benefit set out to create an everyday, non-greasy, radiance boosting formula and from the sounds of it that’s what you get! They call it a hydrating complex as it helps to boost cellular respiration for a plumping effect and contains vitamins C and E which are known to prevent the signs of aging. It’s an oil-free, lighweight formula with SPF 25 and promotes the appearance of healthy, youthful looking skin. Coverage-wise, Benefit say that this is a light to medium coverage with a natural, slightly dewy finish. And it’s available in nine shades which compliment their popular Hello Flawless Powder line, which they recommend you set the foundation with. Although nine shades isn’t exactly extensive, all the girls I was with at the event managed to find a suitable match and the palest shade actually did look pale for once!

I recieved the shade ‘Cheers to me CHAMPAGNE’, so expect to see a review popping up once I’ve road tested it for a few days. I have to say when Lisa applied it to the model, her skin looked pretty fantastic afterwards, so I’m pretty excited to give it a go. My only worry so far is that nowhere in the marketing garble does it state that it’s a long-lasting foundation which is my absolute top priority! Hello Flawless Oxygen Wow Foundation is hitting Benefit counters on 31st March and will cost £24.50. So let the testing commence!

*PR Event & PR Sample

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  • http://twitter.com/chloelikes chloe shingfield

    I’ve been looking for a new liquid foundation so I am excited about it – my only complaint is that for £24 the packaging looks a bit cheap… reminds me of the 17 foundations! SPF25 sounds good though.

  • beautyandablog

    I’m really excited about this coming out, especially with it being oil free too! Looking forward to hearing your thoughts once you’ve tested it :) xx

    http://beautyandablogger.blogspot.com/

  • http://twitter.com/viviiannac Vivian
  • http://www.facebook.com/silvia.quiros Silvia Quirós

    I love this foundation, I use it in my everyday make-up and it looks so natural, apart of having a great amount of SPF! thanks for sharing!

  • http://www.stylecandi.blogspot.com/ Hayley

    Benefit was the first sort of high end makeup brand I went to when I got my first wage packet as a teen! lol Iv loved it ever since and always tend to go back to their ‘Erase Paste’. I cant wait to get my hands on Hello Flawless Oxygen Wow Foundation and give it a try!! It looked like it was such a fun event! Jealous!! ;) lol
     
    Hayley xo
    Stylecandi.blogspot.com

  • Hollandabeauty

    Wouh sounds great, nice blogpost about Benefit.

  • Amy Treasure

    Playstick was my first high end too! I remember thinking I couldn’t believe I’d spent that much on make up! It all went downhill from there on and my obsession for foundation never waned!! Will buy this when it launches, thanks for the post x

  • http://twitter.com/peanuts_pearls angie

    I can’t wait to get my hands on this, it sounds amazing!

  • Amy of The Camera’s Lying

    I’d love to see a review on this- a liquid foundation by Benefit has been a long time coming! I’m very excited to try it and I just HOPE its long lasting. As you say, its a priority in a foundation for me!
    Amyx
    http://www.the-cameras-lying.blogspot.com

  • Marissa Roberts

    Oooo I’m excited! I’m attending the Norwich Blogger Event for this product launch so should be good! :-) xoxox
    http://mdrmakeup.blogspot.com/ 

  • Phoebe

    I got to play with this at the Manchester Benefit event and I’m so excited for its release. It felt great on the skin. 

  • http://beautyoclock.blogspot.com.au/ Laura

    Can’t wait to hear how it goes! 

  • http://twitter.com/Makeup4Biochem Lucy

    Benefit Playstix in Jax was my first high end foundation purchase too! For my prom – when I was 16 – weird :’)

    They did discontinue the shade though :(
    This foundation looks really nice, I think ill pop into store to see if they have a colour light enough.

     Makeup for Biochemists

    xx

  • http://warpaintandglitter.wordpress.com/ Alessandra (Ali) Gritt

    I got a sample of this – I think in the same shade – when I had my brows done at a Benefit counter last week. I’m really excited to try it but I thought the same thing – I want long-lasting! 

    Excited to see what you think :)  
    A x

  • http://vanillaandroseblog.com/ Vanessa

    I can’t wait for this to come out and for your review (they are always so helpful!)

  • http://kellinasthoughts.blogspot.com/ Kellinas Thoughts
  • http://fridayisforever.blogspot.com/ Sarah

    I’m really looking forward to trying this <3

  • Anonymous

    If the world of tinted moisturisers starts to fail me I’ll be heading off to buy this. I would’ve loved to try it regardless but must be saving those pennies. :p

  • Anonymous

    Quite excited for this hitting the stores! x

  • lola

    I’m not really into expensive products so the fact I’m even considering this means it must be something special! Can’t wait for the review. :) ))