Fresh is a brand that majorly contributes time-wise each time I visit a Sephora in the US to my two hour perusal of the store. In the past I’ve tried their Brown Sugar EDP – which is still one of my favourites to this day – and a few odds and sods from their body range, but I’d never given any of the their skincare ago. Yep, skincare. I’m going there again – sound the alarm. Their line-up is vast and a little overwhelming to take in at once, but I’ve been giving some of their bits a go and I’m really rather impressed. Fresh’s philosophy lies in rich, mostly naturally-dervied formulas that smell pretty awesome too. I can get behind that. Here are four of my faves:
Fresh Sugar Lip Polish: Now you all must have heard of this one, right? A sugar filled scrub that is to be applied pre lip balm to get rid of all your nasty bits and create the smoothest base possible for lipstick. That’s the one. Though I know it’s a recipe that’s easy enough to rustle up in the kitchen, I’m a sucker for the real thing and compared to others I’ve tried this one just inches past them. The oil-content means that this grips to lips instead of falling immediately into the sink and the fact that it’s not that tasty when I lick it off my lips means that it will last longer in my collection than the Lush ones.
Fresh Sugar Face Polish: The face-version of the pout polishing best-seller. Now I’m usually against gritty textured exfoliators on my face, I turn to chemical skin munchers to get the work done but every now and again do you ever feel like you just need a good ol’ fashioned scrub? Well I do and after using this one every week or two for a while and things have been feeling decidedly smoother. The Brown Sugar buffs and seals in moisture and Strawberry Seeds brighten and soothe (or so it says on the jar). I apply it onto damp skin to keep things gentle and I can confirm that it smells good enough to eat.
Fresh Lotus Youth Preserve Radiance Lotion: You know me and moisturisers – I’m a floozy. I’m coming to the end of my Omorovicza Illuminating Day Cream so needed something to fill its boots and this is really quite similar. It’s got quite a runny texture and feels more like a lotion than others I use but it brighteners and sinks in to create a kick-ass base for makeup. Extra points for the plastic packaging too which has meant that this has got thrown into my suitcase for every weekend away since I started using it.
Fresh Soy Conditioning Eye Makeup Remover: I didn’t think that anything could come close to my Clarins Instant Eye Makeup Remover and though that still tops my waterproof mascara moving charts, this one comes in a close second. It’s a creamy lotion formula so a better choice for those out there whole found the Clarins too oily for their tastes and it does dissolve the tough stuff away in a matter of seconds. It’s a good’un.
The bummer? It’s a tough brand to source in the UK. With currently only one store in the whole of the land residing on Marylebone High Street in London. Though the store is happy to deal with mail order requests (phew – deets here). Let’s hope expansion is on the cards and soon everyone will be able to access the lip scrub saviour and more cause right now I’m feelin’ Fresh.