When news reached me that Hennes & Mauritz had begun a new venture bridging the gap between their H&M, Monki and COS stores I’d already begun segmenting away a sizeable chunk of my bank balance for a raid of their new store. And after an hour-long peruse of the freshly opened ‘& Other Stories’ on Regent Street, London (heads up: there’s also an online store) – I’m pleased I did just that. The trendsetting vibe of H&M combined with the high quality basics of Monki and COS’ trademark clean lines, the shopping experience was a very unique one. But I wasn’t there for the garb, I headed straight over their makeup area housing an absolute shedload of beauty booty. All bases are covered by & Other Stories – makeup, skincare, bodycare, tools – there’s even a section dedicated to external brands. It was a tough one to whittle down, but here’s what made the come home cut…

While taking in the various displays, own-brand line ups and nifty makeup stations, the one array that stood out to the beauty obsessed eye was that of the nail polishes. There were loads of them, I’d hazard a guess at a new shade for your toes and tips each week of the year if you’d be up for the challenge. Wrapped up in packaging that’s just dying to be papped for Pintrest, each Nail Colour is swatched onto a handy keyring of sticks kept at the counter so you can see what you’re getting. After adding a double digited amount into my basket I narrowed it down to three very predictable pickings: Scarlet Red, Moire Green and Borato Greige. Obvious choices for moi, but I pondered that there could be some possible Essie dupes in there and at £5 a pop they’re a slightly cheaper choice so I’ll get lacquering up and report back to you on that one.

Face product-wise I thought I’d roadtest their cheekbone carving combo – Face Contour Cream and Total Tint Stick in Beige, both £10. I’ve yet to stripe these on but with the highlighter having an air of a NARS Multiple about it and not a hint of warmth in the contour compact, I’ve got high hopes. It was love at first sniff with my final purchase; Hand Soap in Fig Fiction. Hello Diptyque Philosykos scent! A glorified hand wash may seem like a strange addition but it perfectly rounds off my bathroom toiletry stash and is a welcome replacement to my Sainsburys Basics soap that occupied that spot before. Perfect.

It’s worth noting that a few purchases outside the & Other Stories family were made, namely from a Swedish created company that caught my eye called L:A Bruket. But more on that later in the week – just building anticipation you know. And for the full scoop on & Other Stories make a visit back here on Sunday where I’ll be chronicling my best London beauty spots, quite literally. Who’s up for a makeup fuelled field trip?

  • http://cosmeticdebris.blogspot.co.uk/ Becky

    I’m heading down to London on Friday and already thinking of ways to cart the spoils of my smash and grab on & Other Stories to the gig I’m going to in the evening. You’ve completely sold me on all of the above items so I might have to ditch my clutch in favour of rucksack chic…

  • Gillian

    So tempted to make an online purchase. Sounds like they have lots of nice products!
    Gillian from glamupeveryday.com x

  • http://lottiekerr.blogspot.co.uk/ Lottie Kerr

    love the mint colour, so perfect for Spring!

    Lottie x

    http://lottiekerr.blogspot.co.uk

  • http://twitter.com/popofcoral Jo

    I need to make an order, these products look great. Can’t wait for the London beauty spots post, even though I don’t live there, would be good to see for when I make a trip! Jo x

    alittlepopofcoral.blogspot.co.uk

  • oleta

    I’ve heard so many good things about their beauty and bath range I definitely need to place an order! xx

    http://www.oletaeilis.blogspot.co.uk

  • Rocio

    Ohhh.. pretty nail colours, i love them all!

    http://www.letitbecosy.com

  • Maddy Cane

    There nail polishes are such beautiful colours, I need to check them out! xxx

    http://unstitchedd.blogspot.co.uk/

  • colourfulkiya

    I love the look of the nail polishes. Thankfully, I am going to visit friends in London in less than a month so I will pay & Other Stories a visit too, I think :-).

  • thebeautymist

    I need to go to this store, hope they open more:) x

    http://www.thebeautymist.com

  • Dejhana Waite

    I’m really intrigued by the face contour cream. i’m so used to powder and a cream product would probably be perfect for spring and summer!

    waitealittle.blogspot.com

  • hbrooksh

    These look like great products. Hopefully they’ll come to the U.S.! We have one COS in NYC, but no Monki. And of course, lots of H&M!

  • Labelilla

    Well, the products really look amazing! Hope you will do a review on them :) The nail colours look so pretty ♥

    http://www.labelilla.blogspot.co.uk

  • MillieMagpie

    I am already planning my trip to London to have a mooch round this store :) Love the green nail polish you bought lovely colour for spring!

    http://MillieMagpie.blogspot.com

  • Lydia

    The don’t ship to the states :(((

  • Amysbeautyjournal

    You picked some really nice stuff! I really want to try one of blushers even though i own too many already! I’m looking froward to your next post’s! xxx
    Amy | http://amysbeautyjournal.blogspot.co.uk/

  • OfficialSarah

    I am so happy that I went into the store last Monday, when I was in London for the weekend. I absolutely loved it. And what’s even better: on March 15th they also opened a store here in Copenhagen (where I live). I didn’t have time to go there yet but I love having the possibility to do it as soon as I have time after Easter :)

  • TALISA
  • http://twitter.com/NoisyRain20 Daria

    I LOVE & Other Stories… I got lost in the beauty section last week. Great picks, can’t wait for the reviews! ;) Xx

  • Emilie Garnes

    oooohh how exciting!! I should have known that this store had opened and I would have gone when I was in london last week… Oh well, there’s always next time! Great blogpost Anna – I love the way you write!!! xx Em

    http://www.someoneinthecorner.blogspot.com

  • Lou S

    All these products look great, I’d love to find a store like this one near my city!

    MyMakeUpCompulsion

  • Guest

    Fab post!! Those polishes in par

  • Elle

    I’m so shocked you bought nail polish **insert sarcastic voice her**! I’m just kidding, you know we love you. Those colors are so YOU. If I saw them I would probably think “Now these are shades Anna would like”.
    Have a wonderful week!
    Elle :)
    http://www.ellesfashionjournal.blogspot.com

  • Pippa Jones

    Does look amazing love the nail varnish yo uhave picked lovely colours!!

    Pipp xx

    http://pippjones281190.blogspot.co.uk

  • Maria B.

    Loving the packaging!! I would definitely try the nail polishes!!!
    thebeautymail.blogspot.com

  • http://twitter.com/Porcelain_E Porcelain Eleanor

    I love the packaging of the nail polishes too, they look so cool! I really hope they open up more stores across the country, it sounds great!! I’ll definitely be looking online for now though!
    Eleanor x

    http://www.porcelaineleanor.blogspot.com

  • http://twitter.com/whatlauraloves Laura

    woah that face contour cream looks dark!! great haul

    Laura xxx

    http://www.whatlauralovesuk.com

  • Kassie lee

    oh the nail polishes and highlighter look so tempting

  • http://twitter.com/roisinerin Róisín Erin

    I’m loving this store! I paid a visit yesterday and was overwhelmed at how much I loved it and wanted everything in sight! Didn’t pick up any beauty bits quite yet, but it’s only a matter of time!

  • http://www.styleplayground.com/ Axelle Blanpain

    I already had a look at the & other stories and somehow managed to click exit without purchasing the whole store. But I have to say that this new brand has everything to get me excited!

    xx

    Axelle

    Style playground

  • Hollie Galvin

    I regret picking up the contour cream in store as I didn’t know if it would be too dark…but reading online it says blends and adapts to your skin tone, a must have purchase next time I’m in London. Love the look of Scarlet Red, may give OPI a run for their money :) http://www.h0lliedays.blogspot.com

  • Nia .A

    I was considering the Fig Fiction range, I’m looking forward to giving it a go now!

    Inch2ThePoint.blogspot.com

  • sarah c

    would love you to review the contour cream! x