Oh dear, there I go breaking the number one rule of beauty blogging: ‘Thou shalt not use a new product until it has been photographed’. Darn it. But when the Estée Lauder Pure Colour Stay-on Shadow Paints* arrived at Chéz VDM, how could I resist a play? These actually made an appearance pre-Christmas, so in I bundled them into the makeup bag and off I lugged them around on my festive travels, and after whipping them out for a number of occassions, including NYE, I have to say I’m very impressed…
My bugbear with creamy eyeshadow formulas is that they usually crease like a wotsit on my lids, are difficult to apply and don’t last. And as cheesy at it sounds all these problems fall by the wayside with these newbies from good ol’ Estée Lauder. No creasing, nada - even with no primer to be seen. They apply cleanly and evenly with a flat eyeshadow brush, blend out with a fluffy one and last the whole day (or night, in my case) without any touching up needed. I have the shades Steel, a gunmetal grey that has remained untouched (silvers will never ben my thang), Chained, a warm brown with bronzed shimmer and Pink Zinc, a champagne gold. On first impressions I thought Pink Zinc would be ‘the one’, but after getting a little blendy with Chained (see photo above, complete with hairy nose close-up, gotta love macro) it’s the clear winner out of the three. Two things to note. These paints have an almost cream to powder texture, so after applying to the lid get blending immediately cause they dry damn fast and once it’s in place it does not move. I learnt this the hard way. Also because of the dried-down finish, it looses some the wet-look shimmer it has when it first applies. Just a warning for diehard sparkle lovers.
The Estée Lauder Pure Colour Stay-on Shadow Paints are out and about at counters or Estée Lauder online now and will take you back £19, pricing them a smidge higher than a MAC Paint Pot but just under a CHANEL Illusion D’Ombré. My advice? Want a ridiculously large colour range? Go for MAC. Super shimmery? Plump for CHANEL. If longevity is your desire? Estée Lauder. Then all that’s left to do is paint by numbers.