Clear mascara. It’s not the sexiest of beauty products is it? Well I thought I’d use today’s post to hammer home the reasons why every gal or guy who likes a bit of slap here and there must have one of these in their preening arsenal. Now just to be clear (no pun intended) I’m not talking fancy schmansy brow fixers here, I’m talking a tube of the stuff you can pick up for well under a fiver. I’m currently brushing my way through Miss Sporty’s £2.99 offering, but the MUA one that comes in at £1 does the job just as well. Time to get excited about clear mascara. Need some convincing? Read on…

Bushy brow tamers. This is my primary use for them – to keep my badboy unruly brows in place. Either worn with a bit of brow colour underneath or alone if your arch is naturally abundant, I wipe through my hairs once on each side to lock them into position. And worriers of crispy brows have no fear; a quick wipe of the wand on the back of your hand before application ensures you get just the right amount of product, without the crunch.

Bye, bye wisps. I don’t whip this function out much as I’m a lover of imperfect locks. But on the odd occasion where there’s just that one strand of hair that won’t sit flat, a little wipe through of this will keep it in check. Think of it like seriously heavy duty hairspray in a tube.

No makeup, makeup days. Tinted moisturiser? Check. A barely-there lipstick? Check. Mascara? Hmmm too much. That’s where this comes in. With a formula that separates, holds and adds the tiniest amount of definition, it’s perfect for super subtle days.

Bottom Lashes. Fancy a bit of oomph to that lower lashline with a guaranteed no-smudge finish? Sorted. I’m not a huge bottom lash mascara wearer, but when I’m in the mood this and Clinique’s version jostle for top spot. And clear mascara usually wins.

Coloured mascara. If you feel like playing cosmetic scientist for the day try pouring a bit of pigment into the tube to mix up your own mascara blend. I’ve given this a whirl with MAC Pigment in Tan and am now the proud owner of a golden shimmer-laden lash lacquer that looks great layered over the tips of blackened lashes.

The case for clear mascara – closed.