Are Urban Decay ever going to grow tired of this whole ‘Naked’ phenomenon? No I think not. Branching out from their eyeshadow palette dynasty they recently added the Naked Skin Foundation* to their line. With promises of a weightless oil-free formula that blurs imperfections and creates a flawless base I was rather intrigued…

It may not be housed in the sexiest of packaging, but the convenient pump spurts out just enough in one helping to cover the whole face. Applied with it’s specifically designed partner in crime – the Urban Decay Optical Blurring Brush* (mentioned here) this foundation gives more of a medium to full coverage, but lightly buffed with a slightly more pliable brush like the Real Techniques Buffing Brush you can get a more lighter covering. The finish on my normal/combination complexion definitely sits more on the matte side of proceedings. Not too powdery looking, more of a natural finish than that and if I had to compare it to anything, it reminds me of a more liquidy offering of Giorgio Armani’s Luminous Sheer Foundation. It’s available in 18 shades with a mix of warm and cool tones to choose from and I tested out the slightly too dark for me 4.5. So far so good (orange face aside). The one gripe I have with this foundation is it’s staying power. I’m not a fan of touching-up, so I like my foundation to last from me applying it at the crack of dawn, till when I’m back in my PJ’s in the evening (this is where the Jemma Kidd Light As Air Foundation gets a gold star from me). I’d say after about six hours the Naked Skin foundation begins to become patchy, especially around the chin area and by the end of the day it requires some serious primping and preening.

The Urban Decay Naked Skin Foundation should be filtering onto counters now for £27 for your usual 30ml. Quite a fair price, but that does put it at the same price point as other recently released and slightly more high-end foundations – stiff competition from the YSL Le Teint Touche Éclat. To increase it’s wear time perhaps it is one of those ‘must wear with a primer’ bases, which doesn’t appeal to my mostly lazy morning routines. I’d say this is a good choice for those who prefer a more matte, but still natural looking base and who don’t mind a bit of touching up here and there. However, the lack of SPF, and it’s more medium to full coverage finish mean that I will still throw it on as more of an evening out foundation (paired with a primer of course), but it won’t be replacing my more dewier and lighter coverage daytime choices anytime soon. I do wonder what will be the next product cropping up in the Urban Decay Naked Empire?

*PR Samples

  • uftade

    it looks so natural and beautiful :)


  • Kumiko Mae 久美子

    maybe they’d launch naked lips! 😀 like a nude color lippie range 😀

  • Jac

    That is quite pricey for something you would have to ‘touch up’ on. I never ‘touch up’ during the day so staying power is key for my combo skin!


  • Chelsey Westby

    So glad you’ve reviewed this product! Since I heard it was to be released I’ve been wanting to try it but waiting for reviews first to make sure its right for me. Definitely think it is one to try after this post, thanks! xo

  • Charlie

    i like the idea but for £27 id want in to be amazing. i think i will be trying the YSL before it. but your skin looks lovely as ever :) x

  • Claudia Stenhouse

    I was going to buy this but since you said it doesn’t stay put, I don’t want to chance it :( thanks for the great review though. Really helped. x

  • joysteib

    Thanks for the awesome review Anna!!!!

  • Bárbara Ferreira

    I was thinking about buying it, but now that you said is more like a medium coverage and doesn’t last the whole day I think I’ll have to find a new foundation. Thanks for the review

  • Rachel

    I was considering trying this out, but if it won’t stay put all day it just won’t work for me. Thanks for the review!

  • flirtydresses

    I was considering this but seeing as I have mega oily skin, I don’t think it would stay put on my face! Boo!!! X

  • Aimee Morrison

    What shade of light as air do you use?! X

  • Daniella

    I’m the same, lazy about touch ups. I don’t want to be carrying my whole face (figuratively speaking) all day to touch up various bits :) I need to get some Jemma Kidd Light as Air by the sounds of it
    Daniella x

  • Sarah S.

    Hey Anna, you should probably try shade 3.5! I went to get colormatched for this and was sure 3.5 would be too light and cool-toned for me, but it wound up being perfect. I admit that might be because I wear it over tinted moisturizer (like Origins Vitazing, which you may agree adds warmth/yellow). To get this to last I didn’t need primer or powder, I used the UD De-Slick setting spray (which oddly doesn’t make any of my other foundations last, but worked so perfectly with this one). Perhaps if you used your beloved Caudalie Beauty Elixer as a finishing spray with this one it would last?

  • Clare

    I agree. Nice coverage but doesn’t last. Get’s oily really quickly! Looks flawless at the beginning though!

  • CharliesChoice

    Oh thank you for doing this review! I was about to buy this but I like my makeup to last quite long and as I do have slightly oily skin, this won’t be the best choice for me.

  • Sally

    This was absolutely horrible on me – after about 20 minutes it made my pores look the size of Jupiter, came off, was far, far too dark and made my skin flake – and I don’t have especially dry skin!

  • Rachel Ellis

    looks lovely! what do you think about the whole china/cruelty issue?

  • Joanne

    I agree with you anna, I much prefer dewy look than matte. and I have a wrong shade too. :(

  • Larissa

    Thanks for the review, it was in my option for foundation but I will look for another!

  • Nadia :)

    Great review! Was really intrigued by this when i saw it on the counter, but i have really oily skin so i’m not sure it’ll last two mins on me! Ah well :)

  • Georgina Burnell

    Was going to get this as the packaging sold it but now I’m just gonna buy a few drugstore foundations :)

  • Liz Thaugally

    Great Review. I tried it yesterday and found it too drying especially around my chin. beautifully light on the skin though. Will try it in the day time so I can see it in the light, but not sold on it. Sticking to my Chanel Vitalumiere as I prefer the dewy rather than matte look. The only reason I wanted it was it has no SPF and therefore no flashback on photos. I will look at YSL Touche Eclat as well. thanks for that!