We all know Urban Decay kick ass in the eye makeup category. Primers, palettes, shadows, liners? Yep they’ve got them down. But lips? Well if I’m honest their lipstick offering never caught my eye. Their original line launched in 2008, housed in dagger embossed packaging, in a range of finishes and with some pretty out there shades. Well it’s had a makeover, out with the old, in with the new Revolution* formulations and from the comparisons between the two, U.D lipstick has grown up. No more shimmer finishes, just 22 creamy über pigmented colours, no dagger just a sleek mirrored case and a more wearable shade selection. After eyeballing them all there is not one I wouldn’t wear.

A lot of lipsticks pass over my pout that never get a look in on VDM, but this are just different. I can’t quite put my finger on it. The texture is thick, like real thick, you really feel like you’re adding another layer to your lips and the finish means that this stuff stays put for a good few hours, yet it doesn’t feel heavy. And the colour, well – how opaque can you get? They sort of remind me of if the Hourglass Opaque Rouge Liquid Lipsticks were available in solid form – this would be them. I’m liking the colours too; my three favourites are Naked, a sophisticated nude that’s like MAC Patisserie but without the shimmer, Bang, an orangey red which was the shade at the launch that elicited the most excitable coos from the crowds and Streak – my favourite. Hello peachy pink (see it in action here)! The closest I’ve found to it in my stash is MAC’s Cut A Caper, though it’s much pinkier and bolder; it’s created a whole new category of its own – the bold peachy pink. And Urban Decay have rejigged their lip liner line to accomadate a corresponding colour for each shade. Kudos UD, an extremely well thought out lip drop and at £14 each when they launch on 5th August, they are not too pricey either. And Streak? Welcome to the daily makeup rotation.

*PR Sample

  • Georgina Walsh

    Gosh these look amazing! I’ve always loved urban decay, as you’ve said their eye products are great and I really love their packaging – can’t wait to get my hands on one of these lippys! xxx

    http://fairygobmother.blogspot.co.uk/

  • Liz Tea Bee

    Wow, that color range is exquisite! How’s their staying power? I’m the market for something more pigmented and long lasting to replace me beloved NARS Dolce Vita.

  • Anna Blush

    These are such a reasonable price for how great they sound! I love the look of streak x

    http://anna-blush.blogspot.com

  • Amy Guest

    going to have to buy myself some of these!
    http://www.rosesjaunes.blogspot.co.uk

  • t
  • Jemma Page

    £14?! That’s pretty darn good. Urban Decay is my go-to eyeshadow brand so I’m excited for these.

    Bamboozle Beauty xx

  • Emma

    I’m in LOVE with all of the colours! Beautiful!

    http://nowisbeauty.blogspot.co.uk/

  • Shevasherapy

    Streak is a great color!

  • Maddy Cane

    Love Streak, such a beautiful colour! x

    Maddy from UNSTITCHEDD

    ♥

  • http://suzyheartsbeauty.blogspot.com/ suzyheartsbeauty

    I think these lippies look fab. I definitely need to swatch them when they come out!

  • Aoife

    Please, please, PLEASE do an updated make up collection video!!!

  • Aoife

    updated make up collection and storage? pretty please?

  • http://brightondream.blogspot.com/ Justine J

    I love Bang, I think it’s very beautiful colour and I would definitely like to try it xx

    Justine | BRIGHTON DREAM

  • Smecksie

    Would have loved to see swatches or what at least one looked like on the lips.

  • http://enzaessentials.wordpress.com/ Kristina

    They look gorgeous!
    xx http://enzaessentials.wordpress.com

  • Bree

    Wow, I love the look of Streak!

    Colour Shimmer Sparkle
    Bree :)

  • Jeanette Thong

    These look gorgeous! Can’t Wait to get my hands on them!

  • roshkud

    Lilly Pebbles post convinced me that these were good, but after reading this I really have to get one! Can’t wait

    roshjourney.blogspot.co.uk

  • yanksgurl613

    oh wow this is so exciting! I cant wait to get my hands on some now. thanks for sharing the review! xx. gigi. http://www.gigikkitchen.blogspot.com

  • Julie

    I love your videos, but every single time I see a post about a new product without swatches (but with tempting, glowing reviews of shades), I’m always left with the desire to leave and find a review that DOES include swatches. Pretty please!?

  • http://alittleboatsailing.blogspot.co.uk/ Amy

    So incredibly keen to try these, £1 cheaper than MAC too!

    Amy x
    -A Little Boat Sailing-

  • Amy

    Ver excited to try these! I’ve been off MAC at the moment because of their prices rising (as if they weren’t high enough!) But they look lovely! x

    Amy | http://amysbeautyjournal.blogspot.co.uk/

  • Em

    Why would you not include swatches???!?!?!?

  • Celina

    Urban Decay is just nailing it in every category these days, aren’t they?
    xx

    Celina | The Celution

  • Emily Allen

    Yay no shimmer! Excited to try, shame you didn’t do swatches though xx Emmi

    http://emmihearts.blogspot.co.uk/

  • Anya Cross

    I LOVE the shade Streak! How gorgeous is that pink?!

    http://www.crazylins.blogspot.co.uk

  • Zara

    Oooh I can’t wait to see these in store and swatch them! Would love it if you could include some swatches sometimes :)

    Darling Zara – London Beauty, Fashion & Lifestyle Blog

  • Allison

    I am so excited to see these in stores! I am really eyeing the color rapture looks gorgeous in the swatches I’ve seen.

    mercuteify.blogspot.com

  • http://www.beautyandlouise.com/ Louise Nickel

    The pink one looks so cute! Come to New Zealand hehehe <3

    http://www.beautyandlouise.com

  • amy

    Would have helped to see them in action. Nice descriptions and everything, but a lip swatch (or even arm) seems natural to show.
    I enjoy reading your blog, but often when posting reviews your pictures are very few and often instagram style, when looking at reviews I kind of like to see (clear) pictures of the products actually being used.

    • Joanne F

      ^This^ What’s the point in showing lipstick without a pic of them on?!

  • Sophie Butcher

    Read about these everywhere lately! Definitely going to invest in one :)

    I’ve added your blog to my blogroll, if you have a minute pleease check it out at

    http://www.holdthefront-page.com

    Thanks!

    Soph xx

  • Amber Hunter

    I’m a huge fan of Urban Decay and I can’t wait to try some of these out! A little off topic but I love the Grace Coddington Book–her life was so interesting to read about and she’s so talented and inspiring!

    Amber

    Lovely Notions

  • Amirah Valu

    Dreamy photo <3

  • Abbie B2

    I think all of us would agree here that you have stopped swatching products when you review them :( it’s so helpful to see what the colour actually looks like :) I tend to be looking at other blogs now, as you describe them beautifully but without a swatch it’s hard to for us to envision.. Keep up the amazing work but PLEASEEE swatch swatch swatch :D xxx